Fly fishing gear

Cotopaxi chooses Damien Huang as president

Huang joins Cotopaxi from his most recent role as CEO of acclaimed outdoor brand, Eddie Bauer, after previous roles at Patagonia as VP of Design and Merchandising, and nearly a decade at The North Face in product-focused roles. In his role at Eddie Bauer, Huang rebuilt and repositioned the brand as defined by outdoor accessibility, established a roadmap for sustainability, launched and developed the First Ascent line through innovative design, helping the brand win over 50 industry awards. He simultaneously steered the company through a merger, acquisition, and then the Covid-19 pandemic, while guiding the transition from a catalog retailer to a digital-first business with deep omnichannel integration.

At Cotopaxi, Huang’s new role at the eight-year-old impact-driven lifestyle brand reports directly to the company’s founder/CEO, David Smith, and will help drive strategy, operations, and execution across the C-suite and organization. The position is focused on brand building, impact across strategic brand axes and elevating products consciously designed and manufactured as part of Cotopaxi’s global impact mission.

“To say I’m thrilled to join Cotopaxi would be an understatement,” Huang said. “Every once in a while a company comes along that is not only new and different, but has an energy, soul and purpose that makes an organization remarkable. I am deeply inspired by what Davis and the team have built, impressed with the leaders of Bain Capital Double Impact, and honored to help drive the company forward.”

Cotopaxi has announced its intention to seek a president in December 2021following the brand’s astronomical growth and nearly doubling its revenue every year since its inception in 2014. Smith, unique in his position as an employee-centric leader, led the charge for the research and development process. hiring, personally reading and reviewing over a thousand applications, leading the interview process and choosing the successful candidate, Damien Huan.

CEO and Founder of Cotopaxi, David Smith, says finding a leader who deeply understood their social mission was key to finding the right fit. Cotopaxi has helped nearly 1.3 million people living in poverty in 2021 and is deeply rooted in Latin America, where Smith grew up and lived much of his adult life. Damien used to live Ecuador, home to the iconic Cotopaxi Volcano, while on a college study abroad program and with immigrant parents, resonated deeply with the brand’s mission. “We are delighted to appoint Damien to our team. He is an incredibly talented individual with a genuine passion for our mission to end extreme poverty. His position as President is integral to Cotopaxi’s next stage of growth,” Smith said. “Cotopaxi has always been about people first and foremost, and Damien’s diverse background in business and leadership are skills we hope he will skillfully apply to Cotopaxi.”

Huang will be based at Seattlemaking frequent trips Salt Lake City, UTwhere Cotopaxi is based, but is part of the new remote structure that the employee-focused company put in place in 2020. Damien enjoys spending time outdoors with his wife Maria and 2 sons, fishing fly, ski, snowboard, surf, basketball, play guitar and explore new places.

Media Contact: Outside PR | Jess Fiaschetti | [email protected] | 415.565.9530

About Cotopaxi

Cotopaxi is a carbon-neutral outdoor gear brand founded to create sustainably designed products that fight extreme poverty, inspire adventure and inspire people to do good. As a Certified B Corporation, we believe in using the power of business as a force for social, environmental and economic good. Our credo, Gear for Good, touches every aspect of our business. Cotopaxi is committed to manufacturing all of our equipment using reused, recycled or responsible materials by 2025. We allocate at least 1% of our annual revenue to the Cotopaxi Foundation which awards grants to exceptional non-profit partners carefully selected for their track record of improvement. the human condition and the fight against poverty. In 2021, we helped over one million people in extreme poverty through targeted grants to exceptional organizations with proven methodologies. For more information, visit

SOURCE Cotopaxi