Fly fishing gear

Guidefitter adds over a hundred new Outdoor Brand Partners

Stanley, Zippo UNITED STATES, Rock Boots and Kelty among the new partners

BOZEMAN, Montana, April 20, 2022 /PRNewswire/ — Guidefitter, the online community and marketplace for hunting, fishing and other outdoor recreational equipment powered by the opinions of thousands of professional guides and other outdoor professionals, has announced today that it has added over one hundred new brand partners. These new partners bring the total to over three hundred brands who are now working with Guidefitter to leverage more influential professional guides and other true outdoor professionals as proactive brand promoters.

“As a former fly fishing guide, I know firsthand the significant influence that professional guides have on brand and product choices for outdoor enthusiasts,” said Will Morgan, marketing director at Outdoor Edge Cutlery. “We are thrilled with our new partnership with Guidefitter and look forward to dramatically increasing the number of outdoor professionals using and recommending our products. Other industries are already deploying new social marketing and sales channels to reach more customers at lower cost compared to Facebook and others. Guidefitter is clearly leading that charge in the outdoor realm.”

Among the brands that Guidefitter has added to its list of top outdoor manufacturing partners are Rock Boots, Mustad, Pnuma Outdoors, Tenzing, Zoleo, Zippo Manufacturing, FroggToggs, Outdoor Edge, Stanley and Kelty. These brands join existing Guidefitter partners who tap into the vast audience of genuine professional influencers outside of Guidefitter, including professional guides, to position themselves as the brands of choice for outside professionals and leverage these influencers to reach more consumers with an authentic and authoritative voice for the brand.

“We first partnered with Guidefiter in 2016 and then doubled down on that partnership in 2019 to help us continue to grow our business,” said Matthew Davis, Vice President of Sales and Marketing at MTN Ops, the leading brand in outdoor performance supplements. “Outdoor professionals and professional guides especially understand the importance of operating at peak performance, and Guidefitter’s platform has been instrumental in helping us extend our reach to this audience to introduce them to our brand and help them achieve better results for themselves and their customers.”

“We are thrilled to sign many new partnerships with forward-thinking brands looking to retain true outdoor professionals,” said Brian Worthington, VP Brands for Guidefitter. “These brands are among those realizing and trying to outpace changes in consumer buying behavior. They understand that brands that can truly call themselves the preferred choice of outdoor professionals will have a clear long-term advantage. .”

Last year proved to be one of the toughest years for outdoor brands due to severe inventory constraints caused by the COVID-19 supply chain crisis and the ripple effects that impacted manufacturing, shipping and fulfillment. Now, brands are gearing up for the 2022 season as inventory levels begin to recover in the face of continued strong consumer demand for outdoor leisure activities and products. New and more effective marketing channels for reaching consumers, including influencer-driven marketing and social commerce, are emerging as important strategic initiatives for the industry.

More information about Guidefitter’s solutions for outdoor brands can be found at Those interested in joining Guidefitter’s growing audience of industry influencers, including employees of select outdoor equipment manufacturers, can apply at

About Guidefitter
Guidefitter is the online community and e-commerce marketplace of choice for true outdoor industry professionals and other consumers who enjoy enjoying the great outdoors. We are pioneering the outdoor industry’s first online experience where brands, true outdoor professionals and consumers engage in a common digital community, marketing and e-commerce platform around a common passion for outdoor recreation and quality equipment. Industry professionals have access to hundreds of professional buying programs from one central location, tools to easily promote the brands they love, and a like-minded community to demonstrate their abilities and their expertise. Consumers benefit from a community that understands their passion for the outdoors, access to thousands of outfitters via a comprehensive search engine, and opportunities to discover and purchase quality gear based on the ideas of people who know better than anyone – true outdoor professionals. Over 300 outdoor brands, including Swarovski Optik, Kenetrek Boots, Weatherby, Polaris RANGER and SMITH Optics, work with Guidefitter to promote their brand with authentic messages to a large audience managed by true outdoor professionals. Guidefitter is headquartered in Bozeman, Montana. For more information, visit and follow us on Facebook, Instagram or Twitter.

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SOURCE Guidefitter