Fly fishing

Herbert Mines recruits the first human resources director for Orvis

Rebecca Jones brings over 20 years of senior hospitality, beauty and retail experience to her new role at the family-owned outdoor retailer. Most recently, she was Director of Human Resources at the European Wax Center, where she led HR strategy, talent development, and diversity and inclusion initiatives. Let’s get into the research.

December 1, 2021 – HR directors continue to ramp up their efforts in businesses across the country, playing a critical role in helping organizations navigate the path to the future. Executive recruiters across the business landscape report that searches for these senior executives will continue to increase as the workplace transitions.

For some organizations, this is a new role: Herbert Mines Associates, a New York-based retail and consumer-focused executive search firm, recently helped recruit Rebecca Jones as senior chief executive officer. human resources from Orvis, the family-owned outdoor retailer. in fly fishing gear, dog products and active lifestyle clothing. Executive Director Caitlin Kenefick led the mission.

Ms. Jones will provide executive oversight of Orvis’ human resources department, focusing on employee engagement and support, talent development, training and growth within the organization.

“Orvis is at an exciting turning point in its 165-year history with the new leadership of Next Generation President Simon Perkins,” said Ms. Kenefick. “In this newly created role, Rebecca will lead the organization’s human resources function, in addition to being a strategic thinking partner for Simon as they advance their people-centered culture in addition to implementing new progressive human resource practices. “

Ms Kenefick said Ms Jones brings transformative experience, “including her six years at the European Wax Center where she facilitated changes in growth, leadership and ownership, and ultimately an IPO,” adding: ” Not only does Rebecca have the right professional background, but she fits the culture perfectly and genuinely aligns with Orvis’ values, mission and brand framework.


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“From our retail stores to our fly rod store, our Orvis family is our most valuable resource in this business,” said Simon Perkins, president of Orvis. “We are delighted to welcome Rebecca to this exciting new role. His experience in a strong, values-based culture will help us continue to build on our own commitment and our commitment to supporting and growing our people within the organization as we continue to grow. to evolve.

Ms. Jones brings over 20 years of leadership and senior management experience having worked in the hospitality, beauty and retail industries for brands such as Starboard Cruise Services, Carnival Cruise Lines and John Hardy Jewelers. Prior to Orvis, she served as Director of Human Resources at the European Wax Center, where she led the company’s human resources strategy, talent development, and diversity and inclusion initiatives.

In her new role, Ms. Jones will provide strategic expertise for training and advancing people, creating a culture, hiring and onboarding, improving social responsibility initiatives and developing a vision and long-term strategy for Orvis and its employees. In addition, her role as Director of Human Resources will play an essential role in assessing organizational design, from coaching executives to implementing learning and development programs. As the pandemic has reshaped the structure of many companies, including Orvis, Ms. Jones will play a pivotal role in providing resources to employees to ensure continued growth and connection within the organization.

“Orvis has been a values-based family business from the very beginning, and it is clear that they care deeply about people,” Ms. Jones said. “I am thrilled to roll up my sleeves and be part of a unique company in the outdoor industry that combines passion with purpose and always pushes forward. “

Related: Herbert Mines Associates Partners with Resilience Capital on CR Brands CEO Search

Founded in 1856, Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the United States and the United Kingdom and maintains a network of over 400 resellers in the world.

“This is the second research we are conducting at Orvis (placing Reenie Benzinger as Product Manager in 2020) and we are honored to serve as strategic partners for Simon and his leadership team at this pivotal time of Orvis’ story, ”Ms. Kenefick said. noted.

Serving retail businesses

Founded in 1978, Herbert Mines is a research company specializing in the retail, fashion and apparel, beauty, consumer products and services, hospitality, leisure, catering and digital / technology. The company is known for its work in recruiting senior executives.


Herbert Mines Associates recruits a Merchandising Director for BJ’s Wholesale Club

Herbert Mines Associates was recently involved in recruiting Rachael Vegas as Head of Marketing for BJ’s Wholesale Club. She will be responsible for the strategic direction of the company’s merchandising and assortment planning and allocation functions, and will report to Paul Cichocki, Executive Vice President and Chief Commercial Officer. Most recently, Ms. Vegas was Senior Vice President, Ecommerce Merchandising at HEB, where she was responsible for its ecommerce operations as well as its Financial Services and In-Store Payments division and media sales initiative at HEB. detail.

“We remain committed to delivering unbeatable value with a premier product assortment that will exceed the expectations of our members,” said Mr. Cichocki. “We are delighted that Rachael is joining our team. His diverse background and deep experience in the retail and grocery business will influence as we continue to build on our momentum and advance our strategic priorities. “


Ms. Kenefick focuses on high-level research assignments for clients in the retail and consumer products industries. She has a particular focus on merchandising, marketing, retail / stores, human resources and strategy functions in the retail industry. She has worked extensively with public, private and PE-supported clients.

Last year, Ms. Kenefick, along with Herbert Mines President Brenda Malloy and General Manager Alison Weil, appointed Gil Phipps as the new Senior Vice President and Marketing Director of Sprouts Farmers Market in Phoenix, AZ. With over 20 years of experience in the grocery industry, Mr. Phipps was recruited by Sprouts of Kroger Co., based in Cincinnati, OH, the parent company of Fry’s Food Stores in Arizona.

“At Herbert Mines Associates, we pride ourselves on quality – it’s the foundation of our business and permeates everything we do – the quality of candidates, our assessments, our references, our communication and the transparency of our interactions with clients and candidates, ”Ms. Kenefick said.

Related: Herbert Mines Fills Positions on Container Store Board of Directors

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, editor-in-chief; and Stephen Sawicki, Editor-in-Chief – Hunt Scanlon Media